Grievance

Grievance Redressal Policy

Last updated: 2026-06-22

This Grievance Redressal Policy (the "Policy") is published by FinShift Global ("FinShift"), the operator of the Equity Sentience platform (the "Platform"), under Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, Rule 5(9) of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules 2011, Rule 4(5) of the Consumer Protection (E-Commerce) Rules 2020, and section 13 of the Digital Personal Data Protection Act 2023.

1. Scope

1.1 This Policy applies to grievances raised by any user of the Platform, by any visitor to the marketing site, and by any Data Principal whose personal data is processed by FinShift.

1.2 A grievance may relate to any matter, including the accuracy of any Output displayed on the Platform, the processing of personal data, the conduct of any FinShift personnel, the operation of any feature, the suspension or revocation of access, or any alleged breach of the Terms of Use, the Privacy Policy, the Disclaimer and Risk Disclosure, or applicable law.

2. Grievance Officer

2.1 FinShift has designated the following individual as the Grievance Officer:

Name: Prithvi Mohan Putta

Designation: Grievance Officer, FinShift Global

Email: grievance@equitysentience.in

Postal address: FinShift Global, 13-248, Sitanagaram, Tadepalle Mandal, Guntur, Andhra Pradesh, 522503, India.

Hours: Monday to Friday, 10:00 to 18:00 Indian Standard Time, excluding public holidays in Andhra Pradesh.

3. How to file a grievance

3.1 To file a grievance, write to the Grievance Officer at the email address set out in clause 2.1. Your communication should include the following information so that FinShift can investigate and respond promptly:

  • (a) your full name;
  • (b) the email address associated with your account (if you have one);
  • (c) the date and approximate time of the event giving rise to the grievance;
  • (d) a clear and concise description of the grievance;
  • (e) the specific page, feature, Output, or communication to which the grievance relates (with screenshots or links, where available); and
  • (f) the resolution you are seeking.

3.2 You should send the grievance from the email address associated with your account so that FinShift can verify your identity. If you cannot send from that address, you should provide reasonable additional information to enable verification.

4. Timelines

4.1 FinShift will acknowledge receipt of every grievance within forty-eight (48) hours of receipt.

4.2 FinShift will dispose of every grievance, and provide the resolution to you, within fifteen (15) days of receipt, in accordance with Rule 3(2)(a) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021. Where the nature of the grievance requires longer investigation, FinShift may extend the timeline up to a maximum of thirty (30) days, and will inform you of the extension and the reason for it.

4.3 Grievances relating to the removal of content that (i) prima facie exposes the private area of any individual, (ii) shows the individual in full or partial nudity, (iii) shows or depicts the individual in any sexual act or conduct, or (iv) is in the nature of impersonation in an electronic form, including artificially morphed images, will be acted upon within twenty-four (24) hours of receipt, in accordance with Rule 3(2)(b) of the Intermediary Rules.

5. Escalation

5.1 If you are not satisfied with the resolution provided by the Grievance Officer, you may escalate the matter by writing to the Managing Partner of FinShift Global at partners@equitysentience.in. The Managing Partner will review the matter and respond within fifteen (15) days of the escalation.

5.2 Independent of the internal escalation mechanism, you may at any time approach the following authorities, as applicable:

  • (a) Data Protection Board of India, in respect of any grievance relating to the processing of your personal data, under the Digital Personal Data Protection Act 2023.
  • (b) Consumer Disputes Redressal Commission, in respect of any consumer dispute, under the Consumer Protection Act 2019.
  • (c) National Cyber Crime Reporting Portal (cybercrime.gov.in), in respect of any cyber crime.
  • (d) Securities and Exchange Board of India, through the SEBI Complaints Redress System (SCORES) at scores.sebi.gov.in, in respect of any grievance relating to the securities market.

6. Records

6.1 FinShift maintains a register of all grievances received, the action taken in respect of each, and the date of disposal. This register is retained for a period of three (3) years from the date of disposal of the grievance, or for such longer period as may be required by law.

7. Changes to this Policy

7.1 FinShift may amend this Policy from time to time. The revised Policy will be posted on this page with an updated "Last updated" date.

8. Contact

For any question relating to this Policy, please write to FinShift Global at grievance@equitysentience.in.